I hope this email finds you well.We discovered our current vendor has not been making our shoe covers too small. Unfortunately, management has decided to go back to our previous vendor instead of considering your company because it would be easier.I let them know how helpful you have been, and they have seen your samples. I will contact you again next year for shoe covers. Hopefully, they can reconsider.Thank you for your time.
现在我很想直接跟经理联系，又怕得罪了目前这个联系人，现在的邮件我是这么写的，已经发过去了。Hi J, Thanks for your mail.I really appreciated all the efforts you have made and all the good communication between us. You have always been so nice to us.Also, I totally understand that proceeding with the old supplier is easier than trying new vendors. If I were you, I probably made the same decision.（很好啦。像个人一样去说话。大家真的都进步了）But if I just need to confirm all the packing details with the new supplier once, then I got a quick-respond supplier with better services. Why not have a try? （全文最值得评论的是这部分。首先，同学懂得用这种“一劳永逸”的说词是不错。你再想一想觉得也很合理：对啊，不就确认下包装细节之类吗？真的不是这样简单的。有多复杂？复杂到你无法想象！换一口螺丝都要做certification, configuration management, 可能还要重新搞认证，搞一个供应商要做supplier audit入AVL……这些都是你不知道的成本。记得有某次线下讲座有人问本叔：我都比客户便宜15%了为什么还不用我？？要知道，这15%可能根本不算什么…… better service，不要说better！你是怎么知道人家的就不好？你是在怀疑大爷我找的供应商不好吗？你是在怀疑我的能力吗？懂了吗？永远，永远，不要说对手的不好。We are just different.）Could you please kindly advise me that If there’s any chance for me to talk with your management and fighting for a chance?（好！这种语气就对了。后面再说）If It is not convenient, and I will stand by and wait for the chance next year.I’d be very grateful if you could point me away. （好）Thank you so much for your time, and have a great week!现在我想问的是，我能否给他的采购经理写邮件？如果可以，该以什么思路写？谢谢你的无私奉献！这邮件也是对了8成的好邮件了。有两个关键问题要解决的：1.如何让J先生心甘情愿地把你往上面推。2.如何让上司觉得J先生上推是对的，而不是因为他无能。整体上，我一直也强调，是人家在买，而不是你在卖。基本上我是同意人家说下季就下季的。你当然可以争取，但要把心态放宽。作为教材，我就写一个争取的，非常进取的case吧。Hi J, Thanks for your mail.I really appreciated all the efforts you have made and all the good communication between us. You have always been so nice to us.Also, I totally understand that proceeding with the old supplier is easier than trying new vendors. If I were you, I probably made the same decision. （到这里，我都是照用同学的语言，即使有些小错误之处也无所谓)To engage a new important customer like you, we are willing to do one step further. What I would like to do is to lower your risk and investment to accept us as a supplier. （这一句，非常关键。风险和成本，就这两项而已，正是为什么便宜15%都不鸟你的原因。因为，这15%只是成本中的冰山一角）The sample we sent to you before is actually fully certificated and tested by certainly recognized authorities. （这是风险）Beside, we can be more flexible on price and payment on your first order（这是成本。两手抓） – to make sure that we keep our ball rolling.We’ll have our full plan by next week: late payment, big discount, and fully buffered on your first order. （一定要小心这是第一单才这样，要说明清楚）What I would suggest is that we have a short conference call together with your management. Your cost – to spend one hour with us. （好了，看到这里，大家看出分别了吗？同学做对了8成，懂得礼貌地问能否直接撩领导。本叔更做多一步：请你拿这个大礼去见圣上。脑补古代使臣要来我天朝觐见圣上的种种过关斩将，不用我细说了。要是能再有点小恩小惠给小J，那就更好了。但千万不要low，不要让他觉得在收黑钱一样）If you believe this makes sense, may I suggest that we send a formal email invitation to you and your management about this meeting? （重点二：不要让他自己做，而是要方便他。你做好所有事，小J只需点头就行了，不要麻烦他）Regards,Ben大家用一下“比心大法”，你要是小J，是否更愿意把你上推呢？“老板，那工厂说可以免费做第一次货啊，他们是不是傻的？你要不要聊聊？”，你觉得老板会怎样？比起你只是问他，我这样说更有行动力对不对？